When you signed up for the Year-End webinar that happened a month ago, you (and many others) had a chance to submit a question. One of the best ones was:

“What’s one thing you won’t repeat in your next Year-End campaign?”

There was not enough time to answer it live… but now you’ve got something even better.

4 fundraisers. 4 honest answers.

These are experienced campaigners from last year’s Year-End support group, sharing their biggest “never again” lessons.

What flopped. What they’d do differently. What you should absolutely avoid.


🎥 Watch it here - just a few minutes, packed with insights.


And now, the big news: there is a brand-new webpage just for you and other fundraisers who want to level up their Year-End game.


👉 Check out the Year-End’25 Support Group hub


It has everything you need to know about the Year-End’25 support group: what the group is, how it works, how it’s helped others, and what you’ll get if you join. It’s made to be as useful and transparent as possible.

Please take a minute to explore it - and tell me what you think. Is it clear? Does it feel relevant? Could it support your planning this year?

Your feedback would mean a lot. Just hit reply and let me know.

And as always, feel free to let me know if you do not want to get more emails like this!
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